(V) Oregon Solar Energy Conference

For solar installers, referrals are the most cost effective way to get new customers. Here’s the catch: about eighty-three percent of satisfied customers are willing to give a referral, but only twenty-nine percent actually do. That’s a huge gap. This session outlines a three-step program that solar installers can use to close the gap and dramatically increase referrals. When I implemented the program for one of my clients, their referrals swelled by 344%, or about seven percent every month, for twenty-four consecutive months.